Friday, April 6, 2012

Experience the wow factor

A beautiful turn of events this week, The BMW has launched to the public its i8 electrical spider concept model on the 4th of April.  As a public relations practitioner who works with  relationship building I tend to question whether or not the type of car that is driven by employees and business owners adds to their personal image."One in every three premium vehicles sold in South Africa is from the BMW Group" says a proud  Managing director and driver of  BMW, Bodo Donauer.  (http://edition.cnn.com/2012/03/01/business/bmwsouthafrica )


(Source: http://www.wheels24.co.za/)


The question however is, what is BMW trying to achieve with its organisation?.According to October (2011) reports Mercedes Benz sold 10 percent more sales than BMW in the United States. Its no wonder BMW tries so hard to achieve high sales. BMW in South Africa has according to sales figures obtained a 12.8% growth as compared to its sales in  2010. It sems as if driving an expensive car such as the BMW also requires that one  be involved in knowing which organisations are in competition with your car. Is BMW a worthwhile brand to be loyal to?, as according to DriveRSA the BMW is the " best selling luxury car brand".



(Source http://www.wheels24.co.za/ )


 Lets face it.  BMW has never failed to produce a top quality car ever since the M car models were created...  As a public relations I wonder if the BMW is the best car for me? Well after the creation of this 250km/h top speed car, up swivelling doors, electric kickboards,two seater, 166 turbo charged three cylinder turbo petrol engine,lithium- ion battery,plug in hybrid powered by edrive drivetrain,(http://www.ultimatecarpage.com/) .
 The i8 electric spider car  is the best car is it not?

12 comments:

t-quiet said...

I'm a big BMW fan and after seeing the car been featured on mission impossible,I'm totally sold out looking forward to seeing it on our roads

Molebogeng V Mafojane said...

from the day BMW made the X series they proved they were the best , X1 and X6 for instance they arent only beautys but high performanve cars . cant wait for their new release.

MphoMothiba said...

@tquiet Im looking forward to it too:-) BMW trully outshines any other brand.

MphoMothiba said...

@Molebogeng, I agree with you BMW produces high performance+beautfulcars:-) BMW has shown its the best brand with its i8 electric motor car.

Anonymous said...

I agree...BMW has revealed the dawn of its new era. And its heritage is stil alive in its latest designs which has been blended in beautifully! Im in love with BMW!

Thee Workplace said...

But how would you know wether BMW is loyal or not? Would it be how they advertise themselves or would one have to buy the car to know?

MphoMothiba said...

@ Thee workplace. Choosing to be loyal to BMW is your own choice. In order to know wether or not BMW is the best car to be loyal to you can buy the car and experience it for yourself.I feel that BMW advertises themselves well and delivers great sevice read more on
http://www.topgear.com/uk/bmw and http://www.engineeringnews.co.za

MphoMothiba said...

@ anonymous Im glad you love the BMW too I think the BMW is a top quality car

MphoMothiba said...

@ anonymous Im glad you love the BMW too I think the BMW is a top quality car

Unknown said...

No dout BMW is at the top of its game,This makes other car organisations to fail compiting with BMW organisation

MphoMothiba said...

@ france BMW is trully on top of its game

Unknown said...

i wouldn't mind buying myself that car.